Electric cars? This company makes fully electric snowmobiles and personal watercraft

The automotive industry is driving toward an electric future, and one Montreal-based company is determined to tow the recreational vehicle market along with it. Taiga Motors has spent the last decade building out production capacity to deliver fully electric snowmobiles and Jet Ski-like personal watercraft that they believe can go toe-to-toe with gas-powered alternatives. As with electric cars, the ride is designed to feel smoother, faster, and whisper-quiet, filling an unaddressed niche in the motor sports vehicle category. “If you’re on the water, all you hear is the wind and the waves. And if you’re on the snow, you hardly hear anything—just that track spinning through the snow at incredible speeds,” says Taiga Motors cofounder and CEO Sam Bruneau. The company itself, however, has had anything but a smooth journey.  After riding the wave of the SPAC boom in 2021—when hundreds of companies went public by merging with publicly listed shell companies, bypassing the tra