The most innovative augmented and virtual reality companies of 2026

Augmented and virtual reality companies continue to harness the technology for everything from family entertainment to healthcare and workplace safety. Xreal’s wearable displays offer users new options for integrating AR with workflows and devices, and RayNeo’s ultralight AR glasses deliver AI features and a stunning 43-inch virtual display. AR and VR are even creating innovative forms of entertainment. Cosm has built “shared reality” domes that let spectators immerse themselves in sports and movies as if they were in the stadium or scene, and Immotion’s VR shows bring education and entertainment to a host of zoos and museums. Virtuix takes VR entertainment to the home gym, with a variety of games available to play—and exercise with—on its omnidirectional treadmill hardware. In the workplace, AR and VR are making employee training and product prototyping safer and more efficient. Squint offers easy creation of practical demos for manufacturing workers, and Loft Dynamics‘ VR simul